Miss Tourism Nigeria is a national empowerment platform that celebrates the beauty, culture, and tourism wealth of Nigeria while equipping young women with the skills, visibility, and opportunities to thrive. Established as one of Nigeria’s pioneering tourism-focused pageants, the organization has evolved into a creative, educational, and impact-driven ecosystem under the leadership of Collete Nwadike, former Miss Tourism Nigeria (2014/15) and accomplished filmmaker, visual artist, and tourism strategist.
For over a decade, the pageant has discovered and groomed exceptional women who have gone on to work in entertainment, tourism, fashion, media, entrepreneurship, and public service. Our queens serve as cultural ambassadors, destination storytellers, and role models who embody Nigerian heritage and global excellence.
To build the strongest tourism and creative empowerment platform for young women in Nigeria, merging pageantry with arts, filmmaking, culture, leadership, and entrepreneurship.
Under its renewed leadership, Miss Tourism Nigeria is expanding beyond the traditional competition format. The organization now includes:
A pre-pageant empowerment event featuring:
This Summit positions Miss Tourism Nigeria as a serious national institution contributing to the growth of tourism, creative economy, and female leadership.
Inspired by the original 30-episode TV series “African Beauty” created by Collete Nwadike, the organization is producing a new feature film remake that tells the real stories behind pageantry in Nigeria.
Contestants who are passionate about acting or filmmaking will have the opportunity to:
The film is both an empowerment initiative and a cultural storytelling project highlighting the challenges, resilience, and triumphs of Nigerian women in pageantry.
Delegates will engage in art therapy, painting challenges, and creative expression through Collete’s visual arts background, including works from her Genesis Series and new projects. This helps build confidence, emotional intelligence, and self-awareness.
Every contestant produces a short tourism documentary promoting her state’s attractions, culture, and heritage.
These videos become official assets of the organization and a national tourism archive.
The 2026 edition introduces:
We're uniquely keen about fashion, Our style is different that royalty is a priority
It's not just about pageantry, We provide sustainable empowerment program for all
With deligence, We are passionate about taking up duty for better good
Miss Tourism Nigeria is launching its first-ever structured alumni community, consisting of:
A private network exclusively for past Miss Tourism Nigeria titleholders
A larger community for everyone who has ever competed in any edition.
This network will serve as:
For the first time, Miss Tourism Nigeria becomes a sustainable sisterhood that extends beyond coronation night.
We're not just dedicated but passionate to pursue purpose, promotes discipline, and supports the strengthening of character